Otherwise, it’s like having a conversation with yourself and you can do that alone at home (no judgement, we’ve been there too). After all, you want people to notice and engage with what you’re posting – that’s why it’s called social media. They help people find your posts organically, which is great when you’re growing awareness and engagement for you or your brand. Ya damn skippy they are! Instagram might have been through more changes than Madonna in her career, but one thing stayed the same – hashtags. But, are hashtags even still relevant in 2023? It’s almost like creating a chat room based on that hashtag and this is applicable to most social channels. Sounds incredibly alien, right? People soon caught on that hashtags help to filter topics of conversations into streams on social media.įor instance, you can click on trending hashtags like #food and see an aggregation of all of the posts on that channel about food (see image below and also say hello to 370 million pictures of food!). They knew the hashtag sign (#) as a pound key (not this kind – £).
#BEST HASHTAGS FOR INSTAGRAM HOW TO#
No one was particularly sure what they were, or how to use them. So popular, they’ve even made it into conversations offline now (in an ironic way, we hope).īack when (cast your mind back to ye olde 2007) social media was just a whisper on the marketing streets and hashtags merely lurked in the shadows. Most popular Instagram hashtags to use in 2023Īh, hashtags – those funny little characters at the bottom of everyone’s Instagram posts.
Ok, ok, but how do I use hashtags in 2023?.But, are hashtags even still relevant in 2023?.
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